<aside> 💡 About the following steps: Each time someone registers for your event, Livestorm will create or update a lead in Marketo, capturing their email, first name, and last name if provided. This tutorial illustrates how to send and store additional fields to Marketo - and additionally how to save them on the program member level of the linked event.

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Intro

If you're using Marketo as your Marketing Automation Tool, it is possible for you to connect it to Livestorm.

In addition to the email, first name and last name, you may want to send additional fields to Marketo (such as the job title, company name etc.)

In this article, we’ll show you how to store additional fields from Livestorm to Marketo. There are two possibilities:

• Option 1: You want to store extra information at the Lead level only. This is good if you want to keep details like the country or job title that apply to the lead as a whole.
• Option 2: You want to store extra information both at the Lead level and the program member level. This is handy when you need to save details specific to a session (e.g. connection link)

How to:

⚠️ NB: For the next steps - Marketo and Livestorm should already be configured in order to send Data from Livestorm to Marketo. See related documentation: https://support.livestorm.co/article/231-connect-marketo-livestorm

1. Create the custom field Livestorm_eventid for your leads

If you haven’t created this custom field already

⇒ On Marketo:

1. In Admin > Database Management > Field Management, click on New Custom Field.
2. Fill in the form with the following information and click on Create:
   • Object: Person
   • Type: String
   • Name: Livestorm_eventid
   • API Name: livestormeventid

⚠️ N.B. **The following steps highlighted in orange are optional. You'd use them if you want to store data not just at the Lead level but also at the Program Member level.**👇